The Soul of Iowa 2.0 campaign aims to show Iowa from a whole new perspective with eye-catching drone visuals and a variety of advertising tactics. Our launch webinar outlines the media strategy, tactical details and premiere some of the creative.
Recorded Webinars
February 6, 2024: Soul of Iowa 2.0 Launch Webinar
November 16, 2023 - Iowa Tourism Office Update
Hear about the new county-level and statewide tourism economic impact report, Arrivalist visitation numbers, Soul of Iowa marketing plans and more.
September 21, 2023 - Iowa Tourism Office update
Hear insights on Iowa Tourism marketing grant FAQs, fall content and Localhood tips and tricks, a sneak preview of the Soul of Iowa content being captured now, and more.