Co-Op Partnership Program

Co-op reservations are now closed. Contact Jessica O'Riley if you are interested in remnant opportunities. 

What is the Co-op?

In alignment with Iowa's branding and awareness campaign for the out-of-state visitor, the Iowa Tourism Office's FY25 Co-op Program will provide exciting opportunities in both traditional and new marketing tactics that you can partner with us on. This is a great way to feature your attraction or destination in the story we will tell to the traveler through advertising.

Learn more about the FY25 co-op marketing program



Terms and Conditions

Reservations are accepted beginning May 1, 2024, at 10 a.m. Space is available on a first come basis. Registration will close on May 15, 2024, at 4 p.m. On or before June 7, 2024, you’ll receive a formal confirmation from the Iowa Tourism Office. When opportunities are full, partners will be placed on a waitlist. There is no cost to be on the waitlist and being on the waitlist does not confirm your interest in buying that opportunity if it becomes available. If space should become available and you are at the top of the waitlist, you will be offered the opportunity to confirm your space or pass. Travel Iowa reserves the right to cancel a co-op offering based on low partner participation.
CANCELLATION POLICY: There is no penalty for cancellations on or before July 31, 2024. Cancellations between August 1, 2024, and March 1, 2025, require payment of 50 percent of the placement value. After March 1, 2025, no refunds will be given.

ARTWORK: Artwork guidelines for the Marketing Co-op Bundle will be sent by June 15, 2024, for the first flight, and by December 15, 2024, for the second flight. All other options are typically due the month prior to running. Reminders to send in materials will be sent to partners prior to the due dates. If a partner doesn’t submit their materials by the appropriate due date, Travel Iowa may move forward with the ad without the partner’s materials. The partner is still required to pay for the ad placement. Agency consultations will be scheduled in order of deadlines.

INVOICING: You will receive an invoice for your confirmed selections by April 30, 2025.

OTHER GUIDELINES: Digital advertising landing pages will be directed to the partner profile page on or the desired landing page on the partner’s direct website. It is the partner’s responsibility to update the information on so it is current and relevant to their campaigns. If the destination URL is on the partner’s website, Travel Iowa will require the placement of provided tracking pixels for campaign measurement and reporting. Travel Iowa may edit any material provided by the partner for grammar or to fit within Travel Iowa’s brand standards. Travel Iowa reserves the right to reject partner photos or ads based on content or quality. All ads must be consistent with the Travel Iowa brand campaign messaging.

For more information, contact:

Jessica O'Riley