Economic Impact Report

2022 Economic Impact Report

To quantify the economic significance of the tourism sector in Iowa, the Iowa Tourism Office has contracted with Tourism Economics to prepare a comprehensive model detailing the far reaching impacts arising from visitor spending. The results of this study show the scope of the travel sector in terms of direct visitor spending, as well as the total economic impacts, jobs, and fiscal (tax) impacts in the broader economy.

In 2022, visitors spent over $6.9 billion across the Iowa economy. This direct visitor spending impact generated a total economic impact of $10.4 billion in Iowa, sustained 68,607 jobs and generated $1.1 billion in state and local tax revenues in 2022. 

County-level numbers are now available in Excel format; an interactive dashboard is linked below.

Economic Impact 2022 Summary

Additional Data Resources

2021 Tourism Economic Impact Report

In 2021, visitors spent over $6.1 billion across the Iowa economy. This direct visitor spending impact generated a total economic impact of $9.4 billion in Iowa, sustained nearly 65,000 jobs and generated $1.0 billion in state and local tax revenues in 2021.

For more information, contact:

Matt Kodis

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