Soul of Iowa 2.0
Last year we changed peoples’ perspective of Iowa from a flyover to a fly through state by showing them the Soul of Iowa in a way they’d never seen it before…from the vantage point of a drone.
This year, up to 25 communities have the chance to join us on our Soul of Iowa 2.0 journey as we set our sights on developing more engaging and exciting content.
IEDA is creating a sequel campaign that builds on the equity from this year, creates intrigue and shows Iowa from a new perspective. Soul 2.0 will continue to show Iowa and its communities from new heights and on a larger scale through the use of drone video.
Communities will be featured in a combination of ways including, but not limited to, itinerary content, seamless drone flythroughs, shorter drone flights and photography. These assets could be used in social media campaigns, influencer storytelling, digital advertising, website extensions and more. If your community is selected, there is no cost for the creation and production of the assets and marketing.