Geolocation Visitor Data
State Spending Report
The Iowa Tourism Office contracts wit Arrivalist to provide visitor spending data to partners. Arrivalist sources information from credit card companies while travelers are in Iowa. Spending data includes travelers that have traveled at least 50 miles from home, includes adults 18+ and transactions paid with Mastercard, Visa, Apple Pay or Google Pay. Arrivalist also provides an estimate of ATM withdrawals.
The state spending report provides total visitor spend, state, DMA and county of origin of origin, seasonality, and comparisons of out-of-state travelers to all travelers. The reports provide data for the state and do not include travel area, county or city-level visitation information.
To receive the state spending report, contact Matthew Kodis, Lora Friest or Stephanie Neppl This report is provided at no cost.
The Iowa Tourism Office contracts wit Arrivalist to provide visitor spending data to partners. Arrivalist sources information from credit card companies while travelers are in Iowa. Spending data includes travelers that have traveled at least 50 miles from home, includes adults 18+ and transactions paid with Mastercard, Visa, Apple Pay or Google Pay. Arrivalist also provides an estimate of ATM withdrawals.
The state spending report provides total visitor spend, state, DMA and county of origin of origin, seasonality, and comparisons of out-of-state travelers to all travelers. The reports provide data for the state and do not include travel area, county or city-level visitation information.
To receive the state spending report, contact Matthew Kodis, Lora Friest or Stephanie Neppl This report is provided at no cost.
Arrivalist Data Co-op
County and city level spending is available through the Arrivalist co-op program. This is an annual subscription at a reduced, negotiated rate through the Iowa Tourism Office. Purchasing access to the dashboard allows you to segment spending by month or day/weekend and provides insights on origin markets, spending categories and more.
The 2027 program provides 24/7 access to the dashboard on a sliding scale of investment:
County and city level spending is available through the Arrivalist co-op program. This is an annual subscription at a reduced, negotiated rate through the Iowa Tourism Office. Purchasing access to the dashboard allows you to segment spending by month or day/weekend and provides insights on origin markets, spending categories and more.
The 2027 program provides 24/7 access to the dashboard on a sliding scale of investment:
- $3,000 (marketing budgets under $500,000/year)
- $9,500 (marketing budgets between $500,000-$2,000,000/year)
Please reach out to the tourism office if you would like more information.