eTraveler: March 8, 2023

March 9, 2023

March 13 Registration Deadline

It's the final week to register for the 2023 Iowa Tourism Conference, and our keynote speaker Shawn Johnson East can't wait to see you

Don't miss your opportunity to be a part of Iowa's premier marketing and networking conference for tourism professionals.

Full registration for the two-day conference is $250. Registration closes next Monday, March 13.

View the Conference Agenda

Complete and Share the Tourism Industry Survey

A key imperative of the Iowa Tourism Industry Strategic Plan outlined the need to unify the tourism industry around a shared long-term vision. As part of this initiative, it was proposed to begin a method of regularly gathering feedback and information from the tourism industry. 

Please complete this survey, developed by the University of Northern Iowa - Institute for Decision Making and Strategic Marketing Services. 

Results will be provided as a “State of the Iowa Tourism Industry” report annually and will be presented at the Tourism Conference in March. We estimate the survey will take approximately 12-15 minutes. The deadline to complete this survey is Friday, March 10 at 5 pm.

Take the survey

Save the Date for the First Tourism Insider Meeting

We are excited to announce the first-ever Tourism Insider Meeting, which will be held on Tuesday, April 25 in Le Claire! The meeting will start at 10 a.m., and lunch will be provided.

hese meetings are meant to be a time to network with peers from across the state, experience an Iowa tourism destination and inspire ideas to bring back to your community. 

The meeting will consist of an update from the Iowa Tourism Office, time for networking and idea sharing, and community tours and experiences. The bulk of the meeting will occur from 10 a.m. to 4 p.m. on Tuesday, but we encourage you to consider staying the night and joining us for an optional morning activity on Wednesday, April 26. Thank you to Visit Le Claire for being our first host!

We will send registration and agenda information in an upcoming eTraveler.

Order Your Spring/Summer Iowa Travel Guides

The new spring/summer Iowa Travel Guides are now available for bulk ordering. To order guides for your location, follow the instructions below. 

Log on to your account on Travel Iowa
  • Click on the "Orders" tab on your profile
  • Click on the "Request Brochures" button
  • Check the box above the guide or map you would like to order
  • Select the quantity to order in the dropdown below the guide (the new Travel Guides comes in cases of 42)
  • Enter your shipping information if it isn't prefilled for you
  • Select the "I'm not a robot" box, then "Submit Order"
  • You will see an Order Confirmation page if your order successfully went through.

Localhood Highlights

As an industry, we have officially published 175 Localhood stories! These stories have generated almost 800,000 Google Impressions and have an impressive 3.80% Google Discover CTR.

Some of the top performing stories include:

Travel Dubuque - 10 Best Breakfast Spots in Dubuque, Iowa 
  • Over 22,000 Google Impressions
  • A 3.3% Google CTR
  • 75% interaction rate
  • 8.33% Story CTR
Visit Mason City - 3 Must Visit Museums in Mason City, Iowa
  • Over 32,000 Google Impressions
  • 487 story views
  • Excellent use of video
To learn more about Localhood and how to utilize the free platform, please visit our Localhood Industry Partners page or contact Amber Rottinghaus at
Upcoming Meetings
  • March 22-23, 2023 - Iowa Tourism Conference at Prairie Meadows, Altoona
  • April 18, 2023 - CITR: Guide Training and Certification Program, Earlham
  • April 25, 2023 - Tourism Insider Meeting, Le Claire
Check out the calendar of events for more details and upcoming meetings.